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[ ] [ ] [ ] [ ] [ ] [ ][ ] [ ][ ] [ ] [ ] Guides
Plain-English help for the everyday writing you would rather not labour over. Each guide links to a free prompt and a one-click tool.
How to write a fundraising appeal people actually give to
A calm, honest way to write a JustGiving or GoFundMe appeal that moves people to give without guilt-tripping, with a simple structure and a full example.
August 1, 2026 · 4 min read
How to announce big life news: a baby, engagement, or new job
How to share personal news, a baby, an engagement, a move, or a new job, so it lands warmly, gets read, and does not read as showing off.
July 31, 2026 · 4 min read
How to write a dating profile that sounds like you
A short guide to writing a dating bio and opening messages that feel specific and human, with an example and the clichés to skip.
July 30, 2026 · 4 min read
How to write wedding vows that sound like you
Lead with the promises, keep every line specific, and match your real voice. How to write wedding vows you will be glad you said, with an example.
July 29, 2026 · 4 min read
How to write a eulogy
How to write a eulogy from your real memories: what to include, a simple shape that carries you through, and the cliches worth avoiding.
July 28, 2026 · 4 min read
How to write a speech or toast that sounds like you
A simple shape for a wedding, birthday, retirement, or leaving speech, with the stories to keep, the jokes to cut, and an example to follow.
July 27, 2026 · 4 min read
How to announce an offer or sale (without the hype)
A clear, honest way to announce a sale, launch, or discount so people actually act, with a simple structure and an example email.
July 26, 2026 · 4 min read
How to write a marketing email people actually read
The simple shape of a marketing or newsletter email that gets opened and read: one idea, an honest subject line, and a single clear call to action.
July 25, 2026 · 4 min read
How to write landing page copy that converts
A plain guide to writing a landing page with one goal: lead with the benefit, answer the nervous visitor, and point everything at a single call to action.
July 24, 2026 · 4 min read
How to write an About page that builds trust
Lead with what you do and who you help, tell the real story with specifics, and cut the corporate cliches. An About page that sounds like a person.
July 23, 2026 · 4 min read
How to write a FAQ that answers the real questions
A good FAQ removes doubt instead of dodging it. Answer the objections, keep it short and honest, and order it by what actually matters.
July 22, 2026 · 4 min read
How to write a value proposition
The three things a value proposition must make obvious, why specific beats grand, and how to write taglines that say something true.
July 21, 2026 · 4 min read
How to write ad copy that gets the click
Respect the character limits, lead with the hook, keep one idea and one CTA, and write variations to test. Ad copy without the scammy tells.
July 20, 2026 · 4 min read
How to write a product description that sells
Lead with the benefit, back it with specifics, and make it scannable. The simple shape of a product description that actually converts.
July 19, 2026 · 4 min read
How to write a launch post that isn't cringe
How to write a launch post that isn't cringe: the honest builder voice, why the brand-account post is a different job, and the AI tells to cut first.
July 18, 2026 · 4 min read
How to name your app when every good name is taken
Why the first three names you think of are already gone, the naming styles that still have white space, and how to vet a name before you commit.
July 17, 2026 · 4 min read
How to write a project brief that guides the build
A short, decision-ready brief beats a twenty-page PRD. The handful of sections that actually shape what you build, and why the out-of-scope list matters most.
July 16, 2026 · 4 min read
How to write a condolence message that helps
What to say when someone has died and you are lost for words: name the person, share one specific memory, and offer something concrete instead of a cliché.
July 15, 2026 · 4 min read
How to write a complaint that actually gets a refund
How to write a complaint email that gets a refund: lead with the facts, make one clear ask with a deadline, and climb the escalation ladder calmly.
July 14, 2026 · 5 min read
How to translate legalese into plain English
How to translate legalese into plain English: read for the verbs, then find the three things that always matter: the deadline, the money, and the action.
July 13, 2026 · 4 min read
How to write a good Claude Code prompt
What separates a vague request from a prompt a coding agent nails first time: one clear task, real context, specifics, and a definition of done.
July 12, 2026 · 4 min read
How to write a client project update
A simple weekly client update that builds trust, prevents surprises, and saves you from ‘any news?’ emails.
July 11, 2026 · 3 min read
How to write a sales follow-up email that gets a reply
Follow up after a quote or a meeting without nagging: add value, make it easy to say yes, and know when to stop.
July 10, 2026 · 4 min read
How to write a cover letter that stands out
A short, specific cover letter formula that beats the generic template: why them, why you, and proof, in under a page.
July 8, 2026 · 4 min read
How to give constructive feedback that lands
How to give feedback someone can actually act on: specific, kind, and focused on behaviour rather than character.
July 6, 2026 · 4 min read
How to respond to a bad review
How to respond to a bad or negative review: a calm, public reply structure that protects your reputation with future customers and can win the reviewer back.
July 3, 2026 · 4 min read
How to write a status update people actually read
A short format for project and work status updates that surfaces what matters: progress, blockers, and what is next.
July 1, 2026 · 3 min read
How to reply to a difficult email
A calm way to answer an email that is angry, demanding, or just awkward, so you respond instead of react.
June 29, 2026 · 3 min read
How to answer interview questions with the STAR method
Turn ‘tell me about a time…’ questions into clear, specific answers using Situation, Task, Action, Result, with an example.
June 26, 2026 · 4 min read
How to write a short professional bio
A simple formula for a bio that works on LinkedIn, a website, or a conference page, in first or third person.
June 24, 2026 · 3 min read
Should you apply for a job you’re not 100% qualified for?
A quick way to decide whether to apply when you do not tick every box, and what a job ad’s ‘requirements’ list really means.
June 22, 2026 · 3 min read
How to write a LinkedIn headline and About section that work
Write a LinkedIn headline and About section that say what you do and who you help, without the buzzwords or the third-person bio.
June 21, 2026 · 4 min read
How to respond when a client asks ‘can you do it cheaper?’
Handle a price pushback without caving or getting defensive. Hold your value, offer options, and keep the deal alive.
June 18, 2026 · 4 min read
How to politely decline a request (without burning the bridge)
A simple way to say no at work that stays warm and keeps the relationship, with short templates for extra work, meetings, and deadlines.
June 15, 2026 · 4 min read
How to politely chase a late invoice
A calm, factual way to chase an overdue invoice without damaging the client relationship, with an escalation ladder and an example email.
June 8, 2026 · 4 min read
How to write a meeting recap from messy notes
How to write a meeting recap people actually read: a four-part structure (decisions, actions, questions, context) and how to get there from messy raw notes.
June 5, 2026 · 3 min read
How to write a LinkedIn post that isn’t cringe
What makes LinkedIn posts cringe, what actually works, and a simple structure for saying one true thing in your own voice.
June 2, 2026 · 4 min read
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