Your headline and About section are the two things people read before they decide you are worth their time. Most are a job title and a wall of buzzwords. A good one says, in plain words, what you do and who you help.
The headline: who you help, and how
Your job title alone is a label, not a reason to connect. Lead with the outcome you create. A simple shape that works: “I help [who] do [what], [how or proof].”
Instead of: “Senior Marketing Manager”
Try: “I help B2B software teams turn blogs into pipeline. Ex-HubSpot.”
The About section: first person, value first
- Write in the first person. The third-person bio reads like a press release.
- Open with the value you create, not your career history.
- Use short paragraphs. People skim on a phone.
- Add one line of personality, and end with a soft next step (how to reach you).
Common mistakes
- Buzzword soup: “results-driven thought leader with a passion for synergy”.
- Writing your CV again. The profile already lists your roles.
- No specifics. A real number or a named result beats ten adjectives.