LinkedIn Profile Optimiser
Paste your LinkedIn profile in. Get a full diagnostic, optimised headline, about section, skills review, and post ideas.
Sign in to use this tool. New accounts get 10 free credits.
Sign inNew to this? Read the guide.
What it produces
Real output from this tool, not a mock-up.
What went in
- Your profile
- Headline: Marketing Manager at Ardent. About: Experienced marketing professional with a passion for driving results. Skilled in campaign management, content strategy and stakeholder engagement. Experience: Marketing Manager, Ardent, 2023 to present, grew the newsletter from 4,000 to 19,000 subscribers in 18 months, run a team of 2. Skills: Marketing, Communication, Teamwork, Microsoft Office, Social Media, Leadership.
- Your current role
- Marketing Manager, mostly email and paid social, managing two people
- Your goal for LinkedIn
- Find a new role
What is working and what is not
- Gap: Headline is just job title and company, no keywords. Recruiters searching 'Marketing Manager email paid social' or similar will never surface this profile.
- Strength: The 19,000 subscriber growth (4,000 to 19,000 in 18 months) is a strong, specific, quantified result and it's buried in one line of the experience section instead of leading the About.
- Gap: About section is generic filler ('passion for driving results', 'always looking for the next challenge') with zero specifics. It reads like a template, not a person with a real track record.
- Gap: Skills list is thin and generic (Microsoft Office, Teamwork, Communication). Missing the actual tools and channels (email platforms, paid social platforms, analytics) that recruiters filter on.
- Gap: No mention of managing a team of 2 in the headline or About. Management scope is a key differentiator for the next-level role and should be visible immediately.
Headline options
- Marketing Manager | Email & Paid Social | Grew Newsletter 4K to 19K Subscribers | Team Lead
- Email Marketing Manager | Paid Social, Campaign Strategy, Team Management (2 direct reports)
- Marketing Manager | Email Marketing, Paid Social & Content Strategy | Open to New Opportunities
Rewritten About section
I'm a Marketing Manager who grew a newsletter from 4,000 to 19,000 subscribers in 18 months, mostly through tighter email strategy and paid social that actually fed each other instead of running separately. At Ardent I run campaigns across email and paid social and manage a team of two. Before that I spent two years hands-on with content and email, so I know the work at ground level as well as the strategy above it. What I'm good at: building email programs that grow list quality and not just size, running paid social that supports rather than competes with organic content, and managing people so campaigns don't rely on one person to hold them together. I'm looking at my next move now. Marketing Manager or Senior Marketing Executive roles with real ownership of email and paid social, ideally with a small team. If that's what you're hiring for, I'd like to hear about it.
Skills to add
- Email Marketing
- Paid Social Advertising
- Meta Ads
- Campaign Management
- Email Marketing Platforms (e.g. Klaviyo, Mailchimp)
- Team Management
- Marketing Analytics
- Audience Growth Strategy
Skills to remove
- Microsoft Office
- Teamwork
When to use it
Use this when your profile is doing nothing for you and you are not sure why. It reads the whole thing against a goal you set, whether that is finding a role or getting inbound, and returns an honest diagnostic plus rewritten headline options, a new About section, and a skills review.