LinkedIn Profile Optimiser
Paste your LinkedIn profile in. Get a full diagnostic, optimised headline, about section, skills review, and post ideas.
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What it produces
Real output from this tool, not a mock-up.
What went in
- Your profile
- Headline: Marketing Manager at Ardent. About: Experienced marketing professional with a passion for driving results. Skilled in campaign management, content strategy and stakeholder engagement. Experience: Marketing Manager, Ardent, 2023 to present, grew the newsletter from 4,000 to 19,000 subscribers in 18 months, run a team of 2. Skills: Marketing, Communication, Teamwork, Microsoft Office, Social Media, Leadership.
- Your current role
- Marketing Manager, mostly email and paid social, managing two people
- Your goal for LinkedIn
- Find a new role
What is working and what is not
- Gap: The headline is just your title and employer. It carries no keywords a recruiter would filter on (email marketing, paid social, lifecycle) and gives no hint of scope or results. This is the biggest fix for a job search.
- Gap: The About section is generic: 'passion for driving results', 'always looking for the next challenge'. It contains no numbers, no channels, no named employer, and nothing you could not say about any marketer. It does not make a case for the next role.
- Gap: Your strongest asset, growing the newsletter from 4,000 to 19,000 subscribers in 18 months, appears only in the Experience section. It belongs in the headline and the first line of About, where recruiters actually read.
- Gap: The skills list is weak: Marketing, Communication, Teamwork and Microsoft Office are not terms recruiters search or hiring managers value. Your real tools and channels (email marketing, paid social, a team of two) are missing from the list.
- Strength: The progression is a real strength: Assistant to Executive to Manager over six years, with two internal promotions at Ardent. It reads as steady growth and people management, and it is worth stating plainly.
Headline options
- Marketing Manager | Email Marketing & Paid Social | Grew a newsletter from 4K to 19K subscribers in 18 months | Managing a team of 2
- Email & Paid Social Marketing Manager | Subscriber growth, campaign management, content strategy | Open to new roles
- Marketing Manager at Ardent | Email marketing, paid social, content strategy | Newsletter 4K to 19K subscribers | Team lead
Rewritten About section
I grew Ardent's newsletter from 4,000 to 19,000 subscribers in 18 months. That is the clearest example of how I work as a Marketing Manager: build the email program, support it with paid social, and measure what moves the list. I've been at Ardent since 2021, starting in content and email, moving up to Marketing Executive, and now managing campaigns across email and paid social. I also lead a team of two. Before Ardent, I started in marketing at Peak Digital in 2019 as a Marketing Assistant, so I know the work from the ground up. What I'm looking for next: a marketing role with email and paid social at its core, ideally with a team to lead. If you're hiring for that kind of role, I'm open to a conversation. Message me here.
Skills to add
- Email Marketing
- Paid Social Advertising
- Campaign Management
- Content Strategy
- Team Leadership
- Audience Growth
- Newsletter Marketing
Skills to remove
- Microsoft Office
- Teamwork
- Communication
- Marketing
When to use it
Use this when your profile is doing nothing for you and you are not sure why. It reads the whole thing against a goal you set, whether that is finding a role or getting inbound, and returns an honest diagnostic plus rewritten headline options, a new About section, and a skills review.