Social Media Hook Writer
Describe your topic or idea. Get three scroll-stopping opening lines, each from a different angle.
Prefer to write it yourself? Use the free prompt.
What it produces
Real output from this tool, not a mock-up.
What went in
- Platform
- Your topic or idea
- Most onboarding emails are written by people who already understand the product. That is why they answer questions nobody is asking.
- Your role or positioning
- Lifecycle marketer, mostly B2B SaaS
What came back
- Observation: Every onboarding sequence I audit was written by someone who has used the product for at least a year. You can tell, because it explains the feature nobody asked about and skips the question every new user has on day one.
- Story or moment: A new user emailed our support team asking how to do the exact thing our onboarding flow spent three emails explaining. She never opened those emails, because the subject lines answered a question she hadn't thought to ask yet.
- Bold statement: The person who built the feature should never write the email that introduces it. They have forgotten what it feels like not to understand it.
When to use it
Use this when the post is written and the first line is the problem. You get three openers from genuinely different angles, an observation, a moment, and a flat statement, so you are choosing between approaches rather than picking a favourite phrasing of the same one.
Common questions
Why three hooks instead of one?
Because the useful choice is between angles, not phrasings. One hook states an observation, one opens on a specific moment, one makes a flat claim. Seeing the same idea from three directions usually tells you something about which post you are actually writing.
Will these be clickbait?
They are written not to be. A hook that promises something the post does not deliver costs you the reader on the next line, so these lead with the most specific true thing rather than teasing a payoff. If you want the reasoning, the guide on hooks that stop the scroll covers it.
Do I need to fill in my role?
It is optional but it helps. A hook lands differently depending on who is saying it, and knowing your positioning stops the opener claiming authority you did not ask for.
Is it free?
You can run it three times a day with no account. Signing in gives you renewing monthly credits, and this tool costs one credit per run with the one-click refinements included.