Sales Proposal Writer
Pitch a new prospect with a persuasive B2B proposal that leads with their problem and the business case, not a generic pitch. For a client who already said yes and just needs scope and price, use the Freelance Proposal Writer instead.
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What it produces
Real output from this tool, not a mock-up.
What went in
- What you are selling, and to whom
- Audit documentation software to Pennine Foods, a UK food manufacturer with 120 staff and three sites, BRC certified. Decision makers are Karen Whitlock (ops manager, holds budget) and Dev Raman (quality manager, does the work).
- Their problem
- Their quality team pulls production records from three systems and retypes them into a BRC template, about 3 days a month. At their last audit a batch record was missed during retyping and they took a non-conformance, which is what Karen actually cares about. Next audit is February.
- What makes you the right fit
- We import directly from production systems including on-prem MES, which most competitors do not, so there is no retyping step and the class of error that caused their non-conformance disappears. Small and sector-specific, about 30 customers all in food manufacturing.
- Pricing or packages
- 12,000 first year including implementation and the MES connector, then 7,200 a year. Optional per-site rollout at 3,600 a year per additional site.
What came back
Right now, getting ready for a BRC audit at Pennine Foods means someone on Dev's team pulling records out of three different systems and retyping them into the audit template by hand. That is about three days a month, more in the run-up to an audit, and it is manual retyping that caused the missed batch record at your last audit. That non-conformance did not happen because your team is careless. It happened because the process asks someone to move data by hand across three systems without a safety net, and eventually that kind of process drops something. The real cost here is not the three days a month, though that adds up to roughly a working week of a quality manager's time every quarter. The real cost is what happens in February if the same process produces the same kind of gap. Another non-conformance on the same root cause, retyping errors, is a much harder conversation with your certification body than a first one. Karen is holding the budget for this because she is the one who has to explain that outcome to the board or to the auditor, and Dev is the one who has to find an hour before the audit to double check work that should not need double checking in the first place. What we do is pull data directly from your production systems, including your on-prem MES, and map it straight into the BRC audit template. There is no retyping step, because there is nothing left to retype. That is the specific fix for the specific failure mode that caused your last non-conformance. It is worth saying plainly that most of the software in this space does not connect to on-prem MES at all, they expect cloud systems or manual export, which would leave you doing much of this work by hand anyway. We built the MES connector because our other food manufacturing customers had the same setup you do, and we are a small company, about 30 customers, all in food manufacturing, so this is the only kind of problem we build for. With your next audit in February, the timing question is really about implementation, not about the product being ready. Standing up the MES connector and getting your first audit-ready output tested against real production data takes time, and February is close enough that starting implementation soon is what determines whether you are walking into that audit with the old process or the new one. The first year is 12,000, which includes implementation and the MES connector, then 7,200 a year after that. If you want to bring your other two sites onto the same system, that is 3,600 a year per additional site on top of the base package. There are no separate setup fees hiding in that structure, and the rollout pricing is the same whether you add a site in month two or month twelve. The next step is a call with you and Dev to walk through your three systems and the MES setup specifically, so we can give you a realistic implementation timeline against the February audit date. If that timeline works, we can get started on the connector build right away.
When to use it
Use this to pitch a prospect who has not yet committed, where the proposal has to make the business case rather than just quote the work. It leads with their problem and what it is costing them, then your approach and price. If the client has already said yes and just needs scope and cost, the Freelance Proposal Writer is the right tool.