Outreach Message Writer
Cold or warm outreach that doesn't feel like spam. Describe who and why, get a message that earns a reply.
What it produces
Real output from this tool, not a mock-up.
What went in
- Who you are reaching out to, and why
- Operations managers at UK food manufacturers with 50 to 300 staff. Reaching out to Karen Whitlock at Pennine Foods, who posted on LinkedIn last month about spending three days a month building compliance paperwork by hand for BRC audits.
- What you offer
- We build audit documentation software for food manufacturers. It pulls from your existing production records so the paperwork assembles itself. Customers typically go from days to a couple of hours per audit cycle. We are small, about 30 customers.
- Channel
Message
Three days a month on BRC paperwork is three days not spent on the floor. That post you put up last month stuck with me, mostly because it's the exact problem we built our software to kill. It pulls straight from your existing production records and assembles the documentation for you, so most of our customers are down to a couple of hours per audit cycle instead of days. We're a small outfit, about 30 customers, mostly northern manufacturers like Pennine. Worth a quick look at how it'd fit your setup?
Alternative openings
- More direct: Saw your post about losing three days a month to BRC paperwork, and I think we can get that down to a couple of hours.
- More casual: Three days a month hand-building compliance paperwork sounds like a special kind of miserable, and I saw you mentioned it on LinkedIn last month.
When to use it
Use this for a first approach to someone who has no idea who you are. It works from a specific reason for contacting this person rather than a template with their name merged in, which is the only thing that separates outreach from spam. Give it something real you noticed and it uses that as the opening.