Freelance Proposal Writer

Nine years is a long time for a website to carry a practice, especially when it's actively costing you bookings. A broken online form means patients who would rather click than call are picking up the phone instead, or worse, not following through at all. And with the new clinic down the road looking sharp and modern, your site needs to do more than just work, it needs to reassure people they're in good hands before they ever set foot in your building. That's the brief as I see it: stop losing bookings to friction, and look every bit as credible as you actually are. Here's how I'll get you there. First, a discovery session where we dig into what patients actually ask when they call or visit, the real questions, the hesitations, the things that make someone choose one GP practice over another. That matters more than it sounds, because I write the copy before any design work starts. The words on the page determine what the site needs to do and how it should be laid out, not the other way around. Design that comes first often ends up fighting the content instead of supporting it. Once the copy is settled, I build the site in Webflow, mobile-first, since that's how most patients will find you. It'll connect directly with your existing booking system so someone can book an appointment from any page on the site, not just a dedicated contact page buried three clicks deep. You'll get two rounds of revisions to fine-tune things before we lock it in, then a training session at handover so you and your team feel comfortable making small updates yourselves. I'll also stick around for 30 days after launch to handle anything that comes up once real patients start using it. What you're getting: - A discovery session to shape the content around real patient questions - Copy written first, then a mobile-first Webflow build around it - Full integration with your current booking system, bookable from any page - Two rounds of revisions - Handover training for your team - 30 days of post-launch support This is a fixed price of 4,200, split 50% to start and 50% on launch. Six weeks from the discovery session to a live site. If this all sounds right, just confirm and we'll get the discovery session booked in. That's the only step needed to get things moving.