[NTTP]

Outage & Incident Notice Writer

Tell customers something broke, honestly, with what is known, what you are doing, and what they should do.

Be specific: what broke, how long, and what caused it if you know.

Optional

Only what you know for sure. Leave blank if you are not sure yet.

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What it produces

Real output from this tool, not a mock-up.

What went in

What happened and the current status
Our file upload service has been failing since about 09:15 UTC today. Uploads over 5MB time out and return an error. Smaller uploads work. We traced it to a storage provider issue and have a fix deploying now, expect it resolved within the hour. No data was lost, failed uploads simply did not save.
Impact on customers
Anyone trying to upload files over 5MB since 09:15. Roughly 8% of customers. Existing files are unaffected and still downloadable.
Status
Ongoing

What came back

Update: File Upload Issue Since about 09:15 UTC today, file uploads over 5MB have been failing with a timeout error. Uploads under 5MB are working normally. We traced this to an issue with our storage provider. A fix is deploying now, and we expect the issue resolved within the hour. No data has been lost. Failed uploads simply did not save, and any existing files you had before this started are unaffected and still downloadable. This is affecting anyone trying to upload files over 5MB since 09:15 UTC, roughly 8% of customers. If your uploads are under 5MB, you are not affected. If you need to upload a large file right now, you'll need to wait until the fix is in place. We will post another update within the hour, either confirming the fix or letting you know where things stand.

When to use it

Use this when something is broken and customers need to hear it from you rather than discover it. It states what is known, what is not, who is affected and what to do, and it separates an ongoing incident from a resolved one, because those are two different messages.

Common questions

How much should I admit?
What is true and what affects them. Vagueness during an outage does more damage than the outage, because customers assume the worst when a notice avoids specifics. You do not owe anyone your architecture, but you do owe them the scope, the impact and an honest status.
What if I do not know the cause yet?
Say that. "We do not yet know the cause, here is what is affected and when we will next update you" is a complete and credible notice. Naming the next update time is the part people actually want, and it stops them chasing you.
What is the difference between ongoing and resolved?
An ongoing notice is about what is happening now, who is affected and when you will next say something. A resolved one confirms it is fixed, says what customers should check or redo, and can afford a short explanation. Sending the resolved shape while it is still broken is the common mistake.
Is it free?
You can run it three times a day with no account. Signing in gives you renewing monthly credits, and this tool costs one credit per run with the one-click refinements included.