Content Repurposer
Paste one post or article. Get it reshaped into a LinkedIn post, an X thread starter, and an Instagram caption, each native to its platform.
Prefer to write it yourself? Use the free prompt.
What it produces
Real output from this tool, not a mock-up.
What went in
- Your post or article
- We cancelled our quarterly customer survey last month. Response rate had fallen to 4%, and the people still answering were the ones who already loved us. We were measuring our fan club. We replaced it with ten 20-minute calls a quarter, booked with people who had recently downgraded. The first round told us more than the last four surveys combined.
What came back
- LinkedIn post: We cancelled our quarterly customer survey last month. Here is why. The response rate had fallen to 4%, and the people still answering were the ones who already loved us. We were not measuring our customers. We were measuring our fan club. So we replaced it with something smaller and slower: ten 20-minute calls a quarter, booked with people who had recently downgraded. The first round of calls told us more than the last four surveys combined. One customer spent fifteen minutes walking us through a workflow we had never considered. It is now on the roadmap. Fewer responses. Better questions. People who actually had a reason to be honest with us. It made me rethink what we were optimizing for with the old survey. A 4% response rate from happy customers feels like data. It is really just noise that confirms what you already believe. If you run any kind of customer feedback process, worth asking: who is actually answering, and why would they bother to tell you the truth?
- X thread starter: We cancelled our quarterly customer survey last month. Response rate had fallen to 4%, and the people still answering were the ones who already loved us. We weren't measuring our customers. We were measuring our fan club.
- Instagram caption: Last month we killed our quarterly customer survey. It had a 4% response rate, and honestly, the only people still filling it out were the ones who already loved us. So all we were really doing was measuring our fan club and calling it feedback. We swapped it for something much smaller: ten 20-minute calls a quarter with customers who had recently downgraded. People with an actual reason to tell us the truth. The first round of calls gave us more than the last four surveys put together. One customer spent fifteen minutes walking us through a workflow we had never even thought about. It is on our roadmap now because of that one conversation. Fewer responses. Better questions. Honest people. Curious if anyone else has ditched a feedback process that looked fine on paper but was actually just telling you what you wanted to hear. What did you replace it with?
When to use it
Use this when something you already published deserves more than one outing. Paste the original and you get it reshaped for LinkedIn, as an X thread starter, and as an Instagram caption, each written native to its platform rather than the same text pasted three times.
Common questions
Is this just the same text three times?
No, and that is the point. Cross-posting identical text is why repurposed content usually reads badly: what works as a LinkedIn post is too long for X and too formal for Instagram. Each version is rewritten for how people actually read on that platform.
How long can the source be?
A full article works. It pulls the strongest single idea rather than trying to compress everything, because a post that summarises six points lands none of them. If your piece contains several distinct ideas, running it once per idea usually gives you better posts.
Can I use it on someone else's article?
You can paste anything, but publishing a reworked version of someone else's writing as your own is a bad idea regardless of the tool. Quoting it and adding your own take is the version that holds up.
Is it free?
You can run it three times a day with no account. Signing in gives you renewing monthly credits, and this tool costs one credit per run with the one-click refinements included.