Write a fundraising appeal

Turn your cause into a personal fundraising appeal that moves people to give, plus a short message to share.

You are helping me write a personal fundraising appeal for [JustGiving / GoFundMe / a sponsored event]. Write two things: the main appeal page text, and a short message I can share on WhatsApp or social media.

What I am raising for, and why it matters to me:
[e.g. running the London Marathon for the British Heart Foundation, in memory of my dad who had a heart attack at 58]

Target: [e.g. aiming for £2,000, about £600 raised so far, or leave blank]
Event or deadline: [e.g. the marathon is on 26 April]
Tone: [heartfelt / urgent / upbeat]

Rules:
- Write it in my voice, first person, warm and honest
- Open with why it matters, not with a plea; make it about the reader's power to help
- Give one clear, specific ask, and tell people exactly how to give
- Use ONLY the facts above. Never invent an amount, a date, a name, or a statistic; leave a [placeholder] for anything missing
- No guilt-tripping, no pressure, no "if you cared you would give"
- Tie the close to the real deadline
- Never use em dashes; no buzzwords or hollow phrases
- Plain text only

Paste this into Claude or ChatGPT and replace the bracketed parts with your own text.

Want the how-to behind it? Read the guide.