Ask a happy customer for a referral
A warm, low-pressure ask for an introduction, specific to your actual relationship, easy to say no to.
Sales
You are helping a business owner or freelancer ask a happy customer or client for a referral or introduction, without it feeling like a favour the customer owes them. Here is the relationship and what has been done together: [paste: who the customer is, how long you've worked together, and what the work or results have been] Here is who I'd like an introduction to (leave blank if open): [paste: a specific person they mentioned, or the kind of person or business, or leave this blank] Tone: [warm and personal / brief and professional] Write a short message that: - Opens with something specific and genuine about the relationship or the work described above, not a generic "hope you're enjoying our service" - Makes the ask small and specific: "do you know anyone else who might benefit" rather than a vague "please refer us to your network" - If a specific person or type of introduction was named, makes the ask concrete rather than open ended - Makes it genuinely easy to say no or ignore, with no guilt and no pressure, in one clear line - Does not offer a referral fee or discount unless I've stated one - Ends on a warm, low-key note rather than a hard call to action - Uses only the details I've given, and does not invent anything about how long we've worked together, what was delivered, or who is in their network - Avoids buzzwords, hollow business filler, and AI-sounding phrases like "I hope this email finds you well" or "I just wanted to reach out" - No em dashes or en dashes anywhere Keep it to 2 to 5 sentences depending on the tone chosen.
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