Pitch Deck Narrative Writer
Turn what you are building into a slide-by-slide story: the right narrative arc for a raise, a sales pitch, or an overview, honest about your stage.
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What it produces
Real output from this tool, not a mock-up.
What went in
- What it does, and what problem it solves
- Turns production records into finished food safety audit documentation. Quality teams currently retype data from three or four systems into audit templates, roughly 3 days a month, and mistakes in that retyping cause audit non-conformances that can threaten a retail contract.
- Who it is for, and the market
- UK food manufacturers with 50 to 300 staff holding BRC or SALSA certification. Around 2,400 sites in the UK. Buyer is usually the ops manager, user is the quality manager.
- Traction, business model, or team
- 31 customers, 340k ARR, growing about 8% MoM for six months, net revenue retention 118%. Bootstrapped, 7 people, default alive. Founders: 11 years as a quality manager, plus a platform engineer.
- What the deck is for
- Fundraising
Slide by slide
- Problem: Quality teams at food manufacturers spend about 3 days a month retyping data from three or four systems into audit templates • That retyping is where the mistakes happen • A wrong number in an audit doc can trigger a non-conformance • A non-conformance can put a retail contract at risk
- Solution: We turn production records into finished food safety audit documentation automatically • No more manual retyping across systems • The quality manager gets audit-ready paperwork instead of a data entry job • Fewer transcription errors means fewer non-conformances
- Why now: BRC and SALSA audit requirements keep getting more detailed, not less • Retailers are pushing more compliance burden onto manufacturers • Quality teams are still stuck doing this by hand across disconnected systems • The tools these plants already run on (production, quality, ERP) are exportable enough now to build this on top of
- Market: UK food manufacturers with 50 to 300 staff holding BRC or SALSA certification • Around 2,400 sites in the UK fit this profile • Buyer is the ops manager, day to day user is the quality manager
- Product: Pulls data out of the production and quality systems these plants already use • Maps it into the audit documentation format BRC and SALSA expect • Built by someone who spent 11 years doing this job by hand as a quality manager
- Traction: 31 customers • 340k ARR • Growing about 8% month over month for six months straight • Net revenue retention of 118%
- Business model: Subscription, sold to the ops manager, used by the quality manager • Bootstrapped from day one, no outside funding yet • 7 people, default alive on current revenue
- Team: Two founders • One spent 11 years as a quality manager living this problem firsthand • One is a platform engineer building the product • 7 people total
- The ask: [add your numbers here]
The story it tells
Quality managers at UK food manufacturers lose about three days a month retyping the same production data into audit templates, and those manual retypes are what cause the compliance mistakes that put retail contracts at risk. We automate that step, pulling data straight from the systems these plants already run and turning it into audit-ready documentation for BRC and SALSA certification. The market is about 2,400 UK sites that fit this exact profile, and we sell to the ops manager while the quality manager uses it daily. We're at 31 customers and 340k ARR, growing 8% a month for six months with 118% net revenue retention, all bootstrapped with a 7 person team that's default alive. One founder spent 11 years doing this job by hand before building the fix, paired with a platform engineer who built it. Now we're raising to go after the rest of that 2,400 site market faster than we can from revenue alone.
When to use it
Use this to work out what your deck should actually say, slide by slide, before you spend a day in Figma. It builds the narrative arc for the job the deck is doing, since a fundraising deck and a sales deck tell genuinely different stories.