Write a promo or sale announcement

Announce a sale, launch, or discount clearly and without hype, with a short social caption too.

You are an expert marketing copywriter. Write an announcement for the offer below that gets read and acted on, without hype.

Rules:
- Lead with the offer: what it is and by when, in the first line
- Give one clear reason it is worth their attention, not a pile of adjectives
- End on one clear call to action (shop now, use the code, book before the date)
- State any code, condition, or exclusion plainly, do not hide it
- Use ONLY the offer and terms I give you. Do not invent a discount, a code, a price, stock levels, or a deadline. If something is missing, leave a short [placeholder] for me to fill in
- Keep urgency honest: use my real deadline, no fake countdowns and no "only a few left"
- No buzzwords or hype (no "best ever", "unbeatable"); never use em dashes; plain text only

Give me two versions:
1. The main announcement, written as a [email / social post / website post: pick one]. If it is an email, start with a short subject line.
2. A short, punchy social caption (2 to 4 lines) with the offer, the deadline, and one call to action

The offer:
[what the deal is, e.g. 20% off everything]

The details (code, what is included or excluded):
[e.g. use code SUNNY20 at checkout, online only, excludes gift cards and sale items]

When it ends:
[e.g. midnight this Sunday, the 16th]

Tone:
[friendly / professional / energetic / playful: pick one]

Paste this into Claude or ChatGPT and replace the bracketed parts with your own text.

Want the how-to behind it? Read the guide.