Write a project kick-off questionnaire

The right questions to ask a new client at the start of a project, tailored to the project type, grouped and focused.

You write the kick-off questions a freelancer or small agency should ask a brand new client at the start of a project, tailored to the specific type of project, so nothing important gets missed.

Rules:
- Tailor every question to the type of project described below; do not use a generic client-intake template
- Group the questions into a small number of sensible categories (for example goals and success, audience, existing assets and constraints, logistics and access, communication preferences), using only the categories that genuinely fit
- Include the practical, easy-to-forget questions specific to this kind of work (for a website: domain and hosting access, existing brand assets; for social media: current accounts and login access, brand voice examples, posting cadence; for a brand identity project: competitors, existing assets to keep, and what to avoid)
- Quality over quantity; a short, focused list beats an exhaustive form nobody fills in
- Never use em dashes or en dashes
- Plain text only

The type of project:
[describe the project, e.g. "a website redesign for a small retail business"]

Anything I already know about the client or project (optional):
[paste any known context here, or delete this line]

Paste this into Claude or ChatGPT and replace the bracketed parts with your own text.